Pellet heating season may peak in the colder months, but your best opportunity to drive volume, lock in loyal customers, and stay ahead of supply challenges starts much earlier. An early season sale isn’t just a smart tactic—it’s becoming essential. Pellet fuel pricing is typically at early season levels in the spring, making it an opportune time to place your orders and run a sale for your customers.
And, if you’ve got the space to stock up, volume discounts often ensure you will save even more.
Here are a few tips to keep in mind when launching an early season sale:
Consider tiered pricing
To help you serve a broader range of customer need as well as move inventory more efficiently, offer tiered pricing:
Freight charges—choose the right brand for your region
With plants located coast-to-coast, Lignetics offers a range of pellet fuel brands that serve different regions across the country. Choosing the right brand for your area can significantly reduce freight costs and improve your overall margin.
Your sales rep can help you identify which brands are produced closest to your location—so you’re not paying to ship fuel farther than necessary. Whether you’re a high-volume dealer or just looking to test the early buy season, selecting the best-fit brand based on geography is a simple way to help protect your bottom line.
Inventory is tight and demand will rise
Another reason to buy now is nationwide pellet inventory is currently down 62% compared to this time last year. An early cold snap or supply crunch this fall could create challenges for late buyers. By bringing in fuel now, you’re not only getting better pricing—you’re getting ahead of potential shortages. This is also a message you should pass on to your customers who may be hesitant to purchase all of their fuel early.
Remind customers why pellets are a smart choice
Pellets continue to be one of the most cost-effective and sustainable heating options available—especially when compared to propane, oil, or electricity. Even as energy prices fluctuate, pellets remain a stable, reliable value.
That’s an important message to communicate to your customers. Remind them that by buying now, they’re not just saving money—they’re investing in a cleaner, more efficient way to heat their homes.
Spread the word
Make sure your customers know about your early season deals. Whether you use social media, email newsletters, in-store signage, advertisements, or direct mail, this is the time to reach out. Early communication builds trust, drives sales, and helps you plan your season more effectively.
Pro tip: For next year, start even earlier. March and April are ideal months to begin your early buy planning and pre-orders. Springtime buys = better margins and fewer headaches. Still have questions? Reach out to your Lignetics sales rep or reply to this email to talk about product availability, freight, and the best plant location to serve your business. Let’s make this season a strong one—starting now!
